DR Linda Solbrig

Senior Coaching Psychologist

Doctor (PhD in clinical psychology)

C-Psychol (BPS Chartered Psychologist)

Primary developer of Functional Imagery Training Developer (FIT, UK trademark owner)



I am an award winning (British Association for Behavioural and Cognitive Psychotherapies) and National Institute for Health Research highly commended Psychologist and a Chartered Member of the British Psychological Society. I am a published and widely cited researcher in the areas of obesity, weight-loss, motivation, e-health, mental health, education and behaviour change.

I am the primary developer of the complex behaviour change intervention Functional Imagery Training (FIT). I co-designed and tested FIT, while completing my PhD in clinical Psychology at the University of Plymouth, where I am still a visiting specialist in the Faculty of Health, lending expert advice across projects further testing FIT in a diverse range of health issues, including alcohol dependency and work-related stress, as well as facilitating lectures and workshops for psychology and medical students. I also work in private practise, deliver online training to professionals and practitioners and provide expert scientific advice for the production of television series on lifestyle change (for example Channel 4’s ‘Don’t diet, lose weight’) and to corporate businesses wishing to design bespoke behaviour change/wellbeing interventions for their clients or staff.

Asides from my academic and private practise experience, I also have extensive clinical NHS experience, having previously been a NHS tier 2 weight management service lead and specialist health improvement practitioner in wellbeing and mental health.  

Clients come to me for support with motivational, self-regulation and/or confidence issues that stop them from achieving long-term behaviour-change and success in for example weight-loss, weight-loss maintenance, breaking patterns of binge-eating, abandoning frustrating and exhausting yoyo dieting, cutting booze and/or reducing symptoms of anxiety, depression, fibromyalgia and ME.

Most of my published research, my public health and private clinical work is dedicated to helping people like yourself gain pleasure from working on and becoming the best version of themselves, without having to fear lapsing into old negative habits and behaviours.

I train clients in highly acclaimed, evidence-based cognitive interventions like Motivational Interviewing, CBT and/or Functional Imagery Training.

Working together, you will learn to be your own lifestyle/wellbeing coach and succeed at your valued goals, without dependence on long-term therapy. If you want to work in a collaborative, productive environment, create strong lasting cravings for success, to harness and build will-power, especially when faced with obstacles and crucially, to learn how to do this for yourself, for life, then get in touch with me.

Linda Specialises in the treatment of:

  • Obesity

  • ADHD

  • Physical inactivity

  • Binge-eating disorder

  • Alcohol use / Addictions - Substance

  • Depression - Low Mood

  • Depression - Major

  • Depression - Seasonal Affective Disorder

  • Low Self-Esteem

  • Eating Disorders - Anorexia & Bulimia

  • Eating Disorders - Over Eating & Weight Loss

  • Emotional Regulation

  • Anxiety & stress

  • Generalised Anxiety (GAD)

  • Health Anxiety

  • Panic / Panic Attacks

  • Performance Anxiety

  • Social Anxiety

  • Fibromyalgia

  • Pain management

  • Myalgic encephalomyelitis (ME) / Chronic Fatigue

  • Health conditions - Acute / Long Term

  • Self Harm

  • Career Coaching

  • Work - General

  • Work - Bullying

  • Work - Redundancy

  • Work - Stress

Linda is also highly experienced in the treatment of:

  • Anxiety - Agoraphobia

  • Anxiety - Separation

    Anxiety - Fears of abandonment

  • Anxiety - Phobias

  • Body Image Problems

  • Eating Disorders - Anorexia & Bulimia

  • Family Issues - Conflict

  • Obsessive Compulsive Disorder (OCD)

  • Trauma - Post Traumatic Stress Disorder (PTSD)


Therapeutic Models Linda uses in her practice

  • Coaching (Career / Life)

  • Person-centred therapy

  • Functional Imagery Training (FIT)

  • Motivational Interviewing

  • Appreciative Enquiry

  • Acceptance & Commitment Therapy (ACT)

  • Cognitive Behavioural Therapy (CBT)

  • Compassion Focused Therapy (CFT)

  • Mindfulness

  • Body Reprogramming


What is Body Reprogramming?

Body Reprogramming is a superb, evidence-based lifestyle change programme for central sensitivity syndromes - as in Fibromyalgia and ME for example.

Body Reprogramming is a specific therapeutic intervention designed to help those with a long term conditions, such as central sensitivity syndrome or fibromyalgia and are seeking to understand and manage this condition better.

Body reprogramming comes from a new way of thinking about the body, called ‘the Hyland model’. The model is based on the founding principles of systems biology and complexity theory and where the body is understood as a biologically intelligent system.

Linda is one of the few clinicians trained in this cutting edge new treatment in the UK, and she was also lucky enough to co-deliver and train with the clinical and academic developers of Body Reprogramming.

What is Functional Imagery Training?

'Functional Imagery Training is Health Coaching 2.0...'

Rutger Top, Coach, Trainer, Project Manager, Amsterdam

FIT is strength-based motivational training that effectively boosts motivation and performance across the entire behavioural spectrum.

'FIT is a tool for life. Truly, the principles of it apply to so many things.'

Doctor Tiffany Keenan, Family Physician & Emergency Room Doctor, Bermuda

FIT is relevant to and useful for all areas of change - from health behaviour and lifestyle change, keeping well and recovering from mental health issues, to addressing a life goal and/or performance goal. It is best thought of, as the currently most effective way of training individuals in using mental imagery to support their motivation and confidence for goal-success and maintenance long-term. FIT is a flexible ‘motivational vehicle’, driving forward any change a person may wish to pursue, creating strong desires to achieve.

FIT takes a very personalised approach to wellbeing and performance. Our research team at the University of Plymouth has found very promising results for FIT in building motivation, grit and resilience in sports and the British Army, as well as boosting growth-mindsets in secondary school education. Devon Mind are successfully using FIT to support mental well-being and weight-loss. Dr Linda Solbrig (FIT primary developer) continues to work closely with several large companies, training leadership teams, mentors and managers in using and delivering FIT for work-place wellbeing and increased performance.

FIT is not a therapy; FIT is a training that teaches individuals and groups of people to use a new way of thinking, and communicating by drawing on their own cognitive abilities in using mental imagery to compare and contrast, vividly and creatively consider valued goals and to effectively address challenges, as well as to find solutions. 

A core part of FIT builds on over two decades of peer-reviewed, published scientific research (see for example Dr Linda Solbrig, Prof Jackie Andrade; Prof David Kavanagh; Prof Emily Holmes) showing that mental imagery is much more strongly emotionally charged than other types of thought and that it is essential in making us work consistently and successfully towards a new goal despite obstacles.

FIT uses a variety of mental imagery exercises to continue building goal, process and success imagery and crucially, it teaches individuals how to do this for themselves, rather than depending on coaching support long-term.

FIT creates cravings for ‘why’ the change is so important which can be drawn on via emergency exercises like the ‘situations buster’ to help people boost will-power and self-regulation in moments of need.  

The verbal coaching side of FIT is delivered and/or self-applied via the empathic, widely published (around 1500 trials) and well-established behaviour change intervention style of motivational interviewing by William Miller and Stephen Rollnick to work in partnership with clients, individually and/or in groups- helping them to resolve dilemmas, clearly explore and develop their very own valued incentives for change, to find solutions, and to develop strategies and confidence for achievement.

However, it differs from motivational interviewing, in

  • explicitly eliciting vivid personalized mental imagery at each stage, and

  • teaching people how to apply motivational imagery themselves using behavioural cueing, audios to support imagery practice for building self-regulation/control.

  • Importantly, it also teaches people new ways of thinking about their very immediate future to help them stay motivated as they work on achieving each small step towards their desired outcomes.

Is FIT effective?

FIT has been used successfully in research to achieve significant weight-loss and to support weight-loss maintenance, to aid recovery from eating disorders, increase physical activity in people with major depression and in the general community, increase grit in professional athletes, increase resilience and support building growth mind-sets, raise the pass-rate of trainee soldiers on their All-Arms Commando Course (AACC) through resilience and grit in the British Army, support diabetic self-management, treat alcohol dependence, manage cannabis use in people with psychosis, to reduce anxiety and manage stress effectively, to reduce self-harm in young adults.

FIT has been used in corporate settings with groups and individuals to enhance effective mentoring, support mental and physical wellbeing, boost resilience and grit, build high performing teams, manage conflict and difficult conversations effectively, mediation, reduce public speaking anxiety, effectively manage time, reduce stress and to boost review and interview performance.  

FIT is unique because it aims to replace the need for ongoing support and is wholly designed to equip clients/patients with all the skills they need to quickly become their own coach.



Feedback from Linda’s clients

“Changing behaviour is one of the hardest challenges people face. FIT is a brilliant new method with proven results. Psychologist Linda Solbrig is a real visionary.” Susan, former editor in chief ‘Oprah Magazine’, editor, author, media trainer.

 

“When I started working with Linda, I was interested in FIT to increase personal motivation and success with some areas of my life I was struggling with for many years. Linda has proved endlessly patient, kind and encouraging of my endeavours and has always walked the path alongside and never ahead of me.

She has remained open and curious within the work and in doing so has helped me to clarify my desires and hopes for myself, giving pause for a more thoughtful and considered change, firmly imbedded in the real life situations I encounter.

FIT doesn’t sell you a dream, it opens up a means of travel, towards making possibilities within ourselves more substantial realities.” Maresa, Psychotherapist, London and Glasgow

 

‘FIT has indeed proved to be very effective, and continues to be with my “lifestyle and performance changes”.

Presentations for example have become much less nerve racking and as result much more effective. I enjoy the space I have earned. I had bad public speaking anxiety before with all the physical symptoms of a panic attack.

I have been working hard on delivering with impact now since I can focus on it which is a result of my work with Linda, and that is getting noticed at C level tier of leadership. As a direct result, I have been nominated for the future leaders programme, which is the path way to the next level of management (just one below CEO level).’ Anonymous, 2022, Head of Asset Optimisation and Governance of a sustainable energy company

  

‘FIT is a miracle which has probably added 10 years to my life, and hopefully unlocked career 2.’ Susanne, 2022, Realtor, Houston, Texas  


‘…I asked Linda to demonstrate FIT to me as part of her work with our team on a Channel 4 show I am producing…

Public speaking is becoming more important as part of my role beyond exec producing. I know my stuff, but I get very anxious, with real physical symptoms prior presentations and I usually don’t like my performance compared to other people I watch present before me…

I learned several emergency exercises to help me focus, calm down the physical symptoms and the pre-anxiety before talks that will stay with me…I tap into them all the time now and subsequently my performance has become better, the anxiety is conquered. I even watch others now and realise, they are not that good, don’t know what they are talking about, they are just relaxed and likeable- I can be inspiring when I am on it- when I use the FIT way of thinking…’ Anonymous, 2021


‘Working with Linda, I am motivated by all the possibilities I had not yet considered, especially not since I suffer from depression and I find it hard sometimes to find anything positive in my day.’ Debs, 2020, Plymouth

 

‘I love working with Linda… the positive reinforcement of the way we use imagery, it really makes me feel good about being in this for the long-haul. I enjoy the path and I am not deprived like when I was on all these diets  before…’ Heather, 2021, Plymouth

 

‘I have really pulled myself out of a really dark place with Linda’s superb help. I use the imagery every morning. It has helped me become a stronger, happier and healthier person.’ Sarah, 2022, Bristol

 

‘I was off with work-stress and had 6 sessions with Linda because I knew I was due to go back into my old job. The sessions with Linda helped me to eased my worry about the day. I often rehearsed it and it even turned out better than I had imagined.’ Jenny, 2021, Plymouth

 

‘I have just come out of a very serious health condition and I felt powerless, but with the positivity from the visualisation, I now feel more motivated and my energy is returning.’ Bob, 2022, Plympton

 

‘I highly recommend working with Linda. I feel able now to tackle anything! I still have a few areas of my life to sort out and I will continue to use visualisation to help me.’ Lars, 2020 Reinbek, Germany

 

FIT Training explained - By Dr Linda Solbrig

Specialist experience Linda uses in her practice & Lectures in include:

  • Behaviour Change

  • E-Health in Psychology

  • Advanced Methods in Qualitative Psychology

  • Health and Wellbeing Interventions

  • Motivational Interviewing & Coaching for Health

  • Functional Imagery Training for lifestyle change (FIT)

  • Imagery re-scripting

  • Cognitive Behaviour Therapy (CBT)

  • Reliability of child eyewitness statements, case study project

  • Clinical Formulation and assessments

  • Supporting behaviour change

  • Applied clinical research

  • Developmental Psychology

Linda can work with:

  • Adolescents (10 - 18 Years)

  • All adults, across the whole age range from 18 years + 


Linda’s Professional training


The psychology of weight-loss, two days CPD, 14hrs, Jan 2021, Zoom, trainer: Dr Helen McCarthy

Connect 5, mental health/low-level CBT training Feb 2019, LWSW academy, Plymouth

Body Reprogramming Training the Trainer course with developers Prof Michael Hyland and Consultant Physician Dr Anthony Davies- BR is a lifestyle change programme designed and evidenced to reduce symptoms of Fibromyalgia and ME, aw well as increasing quality of life in this population

ASIST, Applied Suicide Intervention Skills Training, LWSW academy, Plymouth, 2018

MHFA, Mental Health First Aid Training, LWSW academy, Plymouth, 2018

MECC, Making Every Contact Count accredited training, Royal Society for Public Health accreditation, LWSW academy, Plymouth, 2018
Safeguarding vulnerable children and adults, level 1-3, LWSW academy, Plymouth, 2019

Linear mixed models and linear mixed effects models in R 3-day workshop, UoP, trainer: Dr Bodo Winter, Feb 2019

Research Impact Workshop, one day, UoP, invited trainer: Prof Mark Reed, June 2019

Motivational Interviewing, intermediate practitioner training
MI Cardiff, trainer: Stephen Rollnick, Cardiff, 18hrs, Jan 2019.

Motivational Interviewing in mental health, practitioner training
Broadreach House, Plymouth, 30 hrs, 2016.

Linda’s Clinical Publications


Solbrig, L., Jones, R., Kavanagh, D., May, J., Parkin, T., & Andrade, J. (2017). People trying to lose weight dislike calorie counting apps and want motivational support to help them achieve their goals. Internet Interventions, 7, 23-31.

Solbrig, L., Whalley, B., Kavanagh, D., May, J., Parkin, T., Jones, R. & Andrade, J. (2019). Functional Imagery Training versus Motivational Interviewing for weight loss: A randomised controlled trial. International Journal of Obesity, 43(4), 883.

Homer, S., Solbrig, L., Djama, D., Bentley, A., Kearns, S. & May J. (2020) 'The researcher Toolkit: A preventative, peer-support approach to postgraduate research student mental health'. Studies in Graduate and Postdoctoral Education. http://hdl.handle.net/10026.1/16601

Solbrig, L. (2018). Functional Imagery Training, a novel, theory-based motivational intervention for weight-loss (Doctoral dissertation, University of Plymouth). https://pearl.plymouth.ac.uk/handle/10026.1/12300

In Peer Review
Rhodes, J., Solbrig, L. & Grover-Watson, J. (2022) Applied Imagery for Motivation: A Person- centred Model for Psychologists, Journal of Applied Sport Psychology, under review


Submitted
Solbrig, L., Parkin, T., Khalil, M., Kavanagh, D., May, J. & Andrade, J. (2022). Qualitative experiences of two motivational weight loss interventions among individuals enrolled in a randomised controlled weight loss trial.International Journal of Obesity

Solbrig, L., Kavanagh, D., May, J., Parkin, T. & Andrade, J. (2022). Functional Imagery Training versus motivational interviewing: Effects on motivation and self-efficacy to eat healthily and increase physical activity. Applied Psychology: Health and Wellbeing

Linda’s Awards

BABCP Annual Conference Sep 2017: Winner Excellence Award for Functional Imagery Training

NIHR Researcher Awards 2020 Highly commended: Early career researcher award, for execution and reporting a randomised single-blind trial of FIT for weight loss, published in the International Journal of Obesity (DOI: 10.1038/s41366-018-0122-1), which showed that FIT led to a five-fold increase in weight loss compared to Motivational Interviewing (MI) and the potential this research has to transform behaviour change approaches implicated in many aspects of health and mental health.

Winner 'Best wellbeing/mental health postgrad initiative' for the Researcher Toolkit, awarded by Findauniversity.com

UK trademarks for FIT and FIT logo: No. UK00003616076 and UK00003406053.

Invited Speaker, content expert/consultant

Remarkable Television and Channel 4 Expert Consultant and co-presenter, TV series ‘Don’t diet, lose weight, 2021 https://www.channel4.com/programmes/dont-diet-lose-weight

Living with Kidney Cancer confernce, key note speaker ‘Keeping motivated during difficult times’ Crowne Plaza Plymouth, Kidney Cancer UK (7th of Feb 2019)

THRIVE Plymouth Year 5 launch, UoP, Public Health England and Plymouth City Council (16th of October 2018)

Content Expert, Weber State University, USA, School of Nursing, MSN in advanced nursing practises, started Jan 2019

Affiliations, Memberships & Qualifications

  • PhD, Doctor, University of Plymouth, August: Functional Imagery Training, a novel, theory-based, motivational intervention for weight-loss.

  • BSc (hons) psychology, first class honours, University of Plymouth 2014.
    Accredited Motivational Interviewing Practitioner, 2015, Broadreach learning.

  • RSPH accredited Level 2 Award in Nutrition for Health 603/2159/3, April 2018

  • BPS chartered member: 485330